AI Insights · Timothy · January 2023
Top 5 Food and Diet Tracking Apps on iOS in the UK: Q4 2022 Performance
Explore the performance of the top 5 food and diet tracking apps on iOS in the UK during Q4 2022, based on data from Sensor Tower.
The fourth quarter of 2022 saw some notable trends in the performance of the top food and diet tracking apps on iOS in the United Kingdom. Here's a closer look at how these apps fared in terms of weekly downloads, revenue, and active users.
MyFitnessPal: Calorie Counter from MyFitnessPal, Inc. experienced fluctuations in its weekly revenue, peaking at approximately $188.6K in the week of November 28. Weekly downloads saw a significant drop from 11K at the start of the quarter to around 7.7K by mid-December, before rebounding to 18.3K in the final week. Active users showed a downward trend, decreasing from 726.3K to 569.2K, but ending the quarter at 646.2K.
Calorie Counter + by NutraTech Ltd had relatively stable weekly revenue, with a peak of about $100.6K in late October and a notable increase to $95K in the final week of December. Downloads declined steadily from 8.1K to around 3.8K mid-quarter, before a spike to 9.2K in the last week. Active users remained consistent around 59.8K for most of the quarter, with a slight increase to 61.5K in the final week.
WeightWatchers Program from WW International, Inc. maintained steady weekly revenue, peaking at $27.3K in late October. Downloads were relatively low, hovering around 900 throughout the quarter, with a significant jump to 2.6K in the final week of December. Active users saw a gradual decline from 4.2K to 2.5K, ending the quarter at 2.9K.
Noom Weight Loss, Food Tracker by Noom, Inc. had stable weekly revenue, peaking at approximately $22.2K in late October, but saw a decline towards the end of the quarter, ending at $10.5K. Downloads followed a similar trend, starting at 3K and decreasing to around 1.2K by mid-December, then spiking to 5.1K in the last week. Active users decreased from 19K to 12.6K, with a slight increase to 15.4K in the final week.
Deliciously Ella: Feel Better by Deliciously Ella Ltd saw a peak in weekly revenue at $26.2K in the final week of December. Downloads were relatively low, starting at 884 and dropping to 357 by mid-December, then rising to 875 in the last week. Active users remained stable around 4.5K, with a peak of 5.6K in late November before ending the quarter at 4.5K.
Overall, these trends highlight the dynamic nature of the food and diet tracking app market on iOS in the UK. For more detailed insights, visit Sensor Tower.
